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Jim Beam seeks statements for Single Barrel bottles

Bourbon fans could win the chance to co-create a Jim Beam Single Barrel bottle label that will be sold in stores in the US.

Jim Beam is offering Bourbon fans the chance to have co-create a Jim Beam Single Barrel bottle label

The latest Jim Beam campaign titled, “Single Barrel, Single Statement”, is part of the brand’s on-going global Make History campaign, and has been launched to celebrate its first-ever single barrel expression, which launched across the US in March.

A promotional video, featuring Fred Noe, seventh generation master distiller and Jim Beam’s great-grandson, has also been created to accompany the campaign.

“Jim beam single barrel has the wisdom of our craftsmen printed right there on the label, and now we want to add yours,” Noe explains in the video. “What’s your single statement about enjoying Bourbon? It can be your favourite toast, how you love to sip a great glass of Bourbon, or even where you like to enjoy it.”

Those interested in having their words printed on a bottle of Jim Beam Single Barrel are asked to share their “single statement” at in no more than 50 characters.

See below for the full Jim Beam Single Barrel, Single Statement video.

[youtube width=”612″ height=”350″][/youtube]

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