Johnnie Walker more valuable to UK than British AirwaysBy Becky Paskin
Johnnie Walker is more valuable to the UK than the likes of British Airways, Land Rover and Burberry, according to a list of the top 100 most valuable brands of British origin.
The Diageo-owned blended Scotch whisky is ranked as the 31st most valuable brand from the UK, having grown its value by 11% to £3bn.
British Airways meanwhile is worth £1.5bn, up from £1.3bn in 2013.
Its performance has helped increase the total value of the top 50 British brands by £37.3bn since 2013, according to a list compiled by Brand Finance.
David Haigh, CEO of Brand Finance, said “The £302bn total value of the top 100 British brands stands as a testament to a thriving creative industry. Some brands like John Lewis may only operate here in the UK while others like Burberry or all our main telecoms brands have been exported around the world.
“Whether still owned by British companies or not, these brands should make Britain proud of its world-leading marketing industry, which is something we should continue to nurture and invest in.”
Johnnie Walker was also named the third most important exported British product behind Mini and Burberry for its “truly global” footprint and “excellent example of Scottish and British brand-building”.
The brand, which grew by 400,000 cases in 2013, was also recently named the most powerful drinks brand in the world by the drinks business and brand valuation consultancy firm Intangible Business.
Its score of 85% was determined by a number of factors, including share of the market, price positioning, awareness among consumers, relevancy and heritage.