Herradura appoints first UK brand ambassador

Brown-Forman has appointed its first UK brand ambassador for Casa Herradura Tequila to develop its on-trade relationships.

Nicci Stringfellow joins Brown-Forman as UK brand ambassador for Herradura Tequila

Nicci Stringfellow will work alongside UK distributor Mangrove to develop the Casa Herradura lighthouse programme, encouraging brand loyalty in key bars, restaurants and hotels across the country.

With seven years’ experience working at bars like Player in Soho, under Dale DeGroff, and Milk & Honey, Stringfellow has also worked at several bars in Tokyo and Mumbai.

Nidal Ramini, head of brand advocacy at Brown-Forman, said: “I’m so happy that Nicci has joined the ever expanding BF Advocacy team. With her passion and knowledge for the category combined with the Mangrove team’s expertise, I feel that this year will be an outstanding one for our Casa Herradura brands.”

Stringfellow will also help develop bespoke training programmes and build brand awareness for the 100% agave Tequila.