Cheaper spirits provide ‘worst deal’ for customers

Cheaper spirits and mixers offer the worst deal for bar-goers with a 450% mark-up, according to new research.

Higher-end spirits provide a “better deal” for bar customers than cheaper brands

While more premium spirits brands are said to represent the best value for local bar customers, cheaper alternatives offer the worst, according to new research by Business Insider.

Bars generally increase the price of premium spirits by 300% on the original cost, 355% on premium draft beers, and 456% on cheaper spirits and mixers.

Researchers claim that restaurants and bars typically mark-up their spirits more then off-trade stores since they aim to make a 70% to 80% gross profit on these sales.

Shots have also been revealed to be one of the worst deals for bar customers with a 400% mark-up.

Wine, on the other hand, was shown to provide better value for money with a 350% average premium on glasses of house wine, while high-end vintages are increased by 150%.