This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Cheaper spirits provide ‘worst deal’ for customers
Cheaper spirits and mixers offer the worst deal for bar-goers with a 450% mark-up, according to new research.
Higher-end spirits provide a “better deal” for bar customers than cheaper brands
While more premium spirits brands are said to represent the best value for local bar customers, cheaper alternatives offer the worst, according to new research by Business Insider.
Bars generally increase the price of premium spirits by 300% on the original cost, 355% on premium draft beers, and 456% on cheaper spirits and mixers.
Researchers claim that restaurants and bars typically mark-up their spirits more then off-trade stores since they aim to make a 70% to 80% gross profit on these sales.
Shots have also been revealed to be one of the worst deals for bar customers with a 400% mark-up.
Wine, on the other hand, was shown to provide better value for money with a 350% average premium on glasses of house wine, while high-end vintages are increased by 150%.