The Famous Grouse launches Asia limited edition

The Famous Grouse has partnered with artist Vic Lee to launch a limited edition 16-year-old expression in Asia travel retail.

The Famous Grouse 16 Year Old Vic Lee edition will be the first in a series of collectable blends produced annually for the region.

Bottled at 40% abv, the Vic Lee expression has been matured in first-fill Sherry casks and first-fill American Bourbon casks “to ensure a depth of flavour”.

“As a result, its bright burnished gold hue belies a robust flavour – a beautiful blend of spicy nutmeg and cinnamon bark notes with a hint of smooth and silky vanilla,” explained master blender Gordon Motion.

The edition is presented in a pink and purple, signed collectors’ pack designed by Lee, an award-winning illustrator.

Ryan Hill, regional director, Asia travel retail, at brand-owner Edrington, said: “The travelling consumer in Asia is drawn by special packaging and limited edition product offers which emanate from trusted global brands, which are rich in heritage and which are stunning on the shelf.

“The Famous Grouse 16YO Vic Lee special edition ticks all those boxes and, therefore, we anticipate an enthusiastic response in store to this unusual double-matured blend.”

The expression will be available in key airport locations around Asia, including Singapore, Kuala Lumpur and Bangkok, from June, as well as in a range of international domestic markets.