Key whisky trends for the future

11th April, 2014 by Amy Hopkins

Canadian and the Others

Canadian-whisky-trendsDescribing Canadian whisky as a “niche” category “with great untapped potential”, Malandrakis notes its retention of its “casual character and affordability while finally embracing flavour sophistication”.

Other whiskeys, a category that is by definition dominated by lower end varietals in India, will retain its role as a stepping stone for aspiring drinkers to later graduate into blended and single malts.

Meanwhile due to “temporary macroeconomic blips”, other whiskey will also witness unlikely additions.”Microdistilleries popping up from Sweden to France will deconstruct established notions about the entire category and push experimentation and industry definitions to their limits,” says Malandrakis.

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