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Wodka Vodka and Alibi extended to 12 US states
By Melita KielyWódka Vodka and Alibi American Whiskey will soon be available in nine additional US markets following a distribution agreement between Glazer’s and Panache Beverage.
Wódka Vodka and Alibi American Whiskey will soon be available in nine US marketsThe brands will be rolled out in 12 states by the end of May this year, including Alabama, Arizona, Arkansas, Indiana, Illinois, Iowa, Louisiana, Mississippi, Ohio, Oklahoma, Tennessee and Texas.
“We want to continue to make the right strategic partnerships to rapidly grow the Panache Beverage business,” said James Dale, CEO of Panache Beverage. “Glazer’s approach is an innovative and progressive one that suits both emerging and established brands in our portfolio.”
Panache Beverage, which owns Wódka and Alibi, expressed it wants to focus on “growing their presence” while also “broadening their footprint within the nation’s centre”.
“With this new deal we’ll be able to increase our sales, roll out to larger markets and grow the presence of Panache Beverage nationwide,” said Shu de Jong, vice president of sales for Panache Beverage. “We’re estimating about 45-60 days to pipeline product to the new states.”