Plymouth gin reveals copper still bar at Heathrow

14th March, 2014 by Amy Hopkins

Pernod Ricard has unveiled a new bar styled as a copper still at London Heathrow to promote its Plymouth gin brand – the group’s biggest travel retail activation to date.

Plymouth-gin-copper-still-bar-Heathrow

A bar styled as a copper still has been unveiled at Heathrow Terminal 5 to promote Plymouth gin

Alongside the bar launch, the French drinks group revealed that Plymouth gin had secured a new listing at London Heathrow Terminal 5.

The brand’s new bar, which is also based in Terminal 5, is designed to mirror the Victorian copper pot still which is still used to create Plymouth gin.

It features portholes containing Plymouth’s seven essential botanicals – juniper, lemon peel, orange peel, orris root, angelica root, cardamom pods and coriander seeds.

Bartenders will offer travellers the chance to attend masterclasses on how to create a Plymouth gin-based mix, including the Hedgrow Slider, Marguerite and Gimlet.

“The premium gin category has seen significant growth in travel retail, presenting a huge opportunity for innovation,” said Jenny Shipton, marketing director at Pernod Ricard Travel Retail Europe.

“We are confident the dedicated Plymouth gin bar will maximise brand exposure and inspire gin drinkers looking for an historic expression with a complex flavour profile and smooth texture.”

The new bar is now open at World Duty Free Group in London Heathrow’s Terminal 5 until 31 March.

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