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Kahlua encourages consumers to spike their coffee

Kahlua has declared 10 March National Cocktail Your Coffee Day to encourage consumers to add a drop of Kahlua to their afternoon or post-dinner coffee.

Kahlua encouraged Americans to pour a shot of Kalhua in their coffees yesterday

As the clocks went forward yesterday in the US to see in daylight savings time, Pernod Ricard USA launched the new “holiday” to give tired Americans “a delicious excuse to give their regular afternoon coffee break a little extra love”.

“The induction of National Cocktail Your Coffee Day is our stake in the ground for those fans who love coffee and cocktails so much,” said Michelle Sanders, brand director for liqueurs at Pernod Ricard USA.

“Declaring a unique holiday like this for our consumers who love both beverages so much is a direct reflection of our brand’s playful personality. We hope to inspire afternoon and evening coffee breaks to be that much more delicious today.”

National Cocktail Your Coffee Day was supported yesterday (10 March) through Kahlua’s social media channels, and through the #CocktailYourCoffee hashtag.

Kahlua’s range consists of Original, Cinnamon Spice, French Vanilla, Mocha and Hazelnut flavours. It also produces limited edition expressions such as Gingerbread and Pumpkin Spice during the festive season.

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