Teeling Irish Whiskey launches in Latin America

14th February, 2014 by Amy Hopkins

Teeling Whiskey is capitalising on the growing popularity of Irish whiskey in the Americas by launching in Latin America and the Caribbean.

Teeling-Irish-Whiskey-Single-Grain

Teeling Irish Whiskey has partnered with distributor Monarq to launch in Latin America, the Caribbean, and US duty free

In partnership with distributor Monarq Group, the Irish whiskey brand will also expand into the US duty free sector, following on from its recently announced US launch with distributor Infinitum Spirits.

While Teeling Whiskey is currently a family-run small batch bottling company, it recently announced plans to open its own Irish whiskey distillery in Dublin.

Its bottling is hand-selected from casks of grain and malt whiskey which are further matured in ex-rum barrels.

“Given the importance of the territory for any Irish whiskey, plus the development of countries like Mexico and Brazil, we took our time selecting our importer and believe we have found a like-minded privately-owned partner to take advantage of the opportunity for our unique expressions of Irish whiskey,” said Jack Teeling, founder of the Teeling Whiskey Company.

“We look forward to working with the Monarq team and getting our Teeling Whiskey on back bars and shelves in the region.”

Irish whiskey has experienced significant growth in recent years, with sales growing over 400% since 2002, reaching 2.2 million cases in 2012.

In November last year, Teeling released a single grain whiskey to help “drive the expansion of the Irish whiskey category”.

Robert de Monchy, founder and managing director of Monarq Group, said: “Teeling Whiskey is a great addition to our portfolio of leading premium independent premium alcoholic beverage brands. The brand’s proposition coincides perfectly well with our corporate philosophy of bringing innovation to the Americas.”

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