Sazerac takes on Irish whiskey, Tequila and Bourbon brands

24th February, 2014 by Becky Paskin

Sazerac is to begin distribution of Big House Bourbon, Concannon Irish Whiskey and Piedra Azul Tequila following a licensing agreement with The Wine Group.

Concannon-Irish-whiskey

Sazerac is to distribute Concannon Irish whiskey in the US

The US-based group will market the Concannon and Big House brands under its Gemini Spirits and Wine subsidiary, while Piedra Azul will be marketed under the Sazerac umbrella.

Mark Brown, president of Sazerac, said: “We are looking forward to beginning to sell these brands as we feel that they will fit nicely with our existing portfolio of brands and have a potential for future growth.”

Brian Vos, CEO of The Wine Group, added “The Wine Group has tremendous respect for the Sazerac team and we are excited to have them leading the effort on these brands”.

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