Keith Lemon stars in new Hooch campaign

British TV persona Keith Lemon will front a new advertising campaign for Hooch in a bid to reignite interest in the recently relaunched alcopop.

Keith Lemon will front a new campaign for Hooch as the alcopop attempts to re-enter the mainstream

Hooch, an alcoholic lemon brew which rose to prominence in the 1990s, was re-intorduced to the UK market in 2012.

At its peak, Hooch sold 2.5 million bottles in the UK a week, but the beverage came increasingly less popular and was discontinued in 2003.

Brand-owner Global Brands hope that recruiting Celebrity Juice host Keith Lemon, whose real name is Leigh Francis, as spokesperson for Hooch will engage younger consumers.

“Renowned as the Brit Pop beverage, Hooch now appeals to a new generation with a distinctive zesty taste,” said Simon Green, marketing director for Global Brands.

“With such a reputation to withhold, we needed someone to take Hooch to the next level.”

Hooch’s new campaign will include TV slots, outdoor advertising, social media, on-trade promotions and guest appearances by Lemon himself.

Lemon said in his Yorkshire accent: “I am right happy and chuffed t’ be the face of ‘Ooch. And as the face of it I am hoping that me face will literally be on’t bottle, on’t posters and surely will be doing a fancy ad campaign that will also feature me face to ensure big sales of what can only be described as the drink of the 90’s re-born to the present date featuring my face on’t bottle and all the other stuff that I just said me face will be on. Word t’ ya mum!”