J&B unveils skin-like tattoo whisky bottlesBy Amy Hopkins
A rare selection of individually-designed bottles of J&B whisky, made to look like tattooed skin, has been released exclusively in Paris.
Only 25 skin-coloured bottles of J&B blended whisky were tattooed by hand and sold in two stores in Champs Elysée.
Sébastian Mathieu, owner of Le Sphinx tattoo studio in Paris, reportedly took around 20 hours to complete the design of each bottle.
The bottles are made to look like skin through a complete latex covering and are contained in a customised wooden box which also has a tattoo design.
The design was inspired by the origins of mainstream tattooing practices in the late 19th century – the same period when J&B whisky first launched.
French studio Button Button oversaw the art direction of the collection and claimed there were no immediate plans to release any more bottles.
The bottles were exclusively available in Publicis Drugstore and L’Eclaireur Rue Herold.
Click on the video below to see how the bottles were designed.