E&J Gallo pushes New Amsterdam vodka in UK

American wine producer E&J Gallo is raising the UK profile of its “premium” vodka brand New Amsterdam with a new marketing push.

Launched in the UK in 2013, Gallo is now investing greatly in the UK market with a dedicated trade promotion in place from February to April, giving five retailers the chance to win a year’s supply of E&J Brandy.

Forecast to be one of the top five vodka brands in the US by the end of the year, New Amsterdam has already made its mark by becoming the fastest spirits brand ever to sell 1 million cases.

“The key to the success of New Amsterdam Vodka is that it gives our target consumer exactly what they want and provides a truly exciting option within a well-established category – offering stylish and contemporary packaging, as well as an award-winning tasting,” said James Taylor, associate marketing manager EMEA at E&J Gallo Winery.

“Following the success of the brand in the US, we’re looking forward to establishing New Amsterdam Vodka in the UK market.”

Bottled at 40% abv, New Amsterdam is made from grains sourced from Missouri and Nebraska and is five times distilled and triple filtered.

Currently available in the UK impulse sector, New Amsterdam Vodka is available in either a 200ml bottle or 700ml bottle with an RRP of £5.49 and £15.99, respectively.