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Alessandro Palazzi stars in No.3 Martini ad
By Amy HopkinsRevered bartender Alessandro Palazzi, of London’s iconic Dukes Hotel, is starring in a new commercial for No. 3 London Dry Gin.
Alessandro Palazzi, head bartender at London’s Dukes Hotel, demonstrates how to kmake the perfect Martini in a new ad for No.3 London Dry GinPalazzi will featuring in a 60-second advertisement for the brand, demonstrating how to make the perfect Martini.
The advertisement will be showing in London taxis for the next four weeks across the following areas: Fitzrovia, Mayfair, St. James’s, City/Square Mile, Shoreditch, Chelsea, South Ken, Canary Wharf, Putney, Hammersmith, Knightsbridge, Park Lane and Fulham.
“Obviously, No.3 is the key to the dry martini, and this video of Alessandro’s classic is mouth-wateringly seductive,” Said Luke Tegner, marketing director for the gin.
He added that the campaign is part of an initiative to target the brand towards a certain consumer demographic.
“The key to the campaign is to reach potential No. 3 cocktail and gin and tonic consumers. This is what has driven our selection of London postcodes based on demographic and cocktail bar profiles at an appropriate time of day.
“The campaign will enjoy a minimum of 220,000 views of the No. 3 Martini.”
It was announced last month that No.3 London Dry Gin, owned by Berry Bros & Rudd, would be donating £3,000 to three charities in a bid to salvage threatened amounts of British juniper.