Hendrick’s miniature circus rolls into town

28th January, 2014 by Melita Kiely

William Grant & Sons is playing with the idea of the travelling circus with the world premiere of Hendrick’s Marvellous Miniature Circus in Singapore Changi Airport.


Hendrick’s Marvellous Miniature Circus has pitched its marquee in Singapore Changi Airport

Pitched outside Terminal 2 Departures Central Mix Bar, invisible trapeze artists, illusionist zoetropes, flying cucumber knives and contortionists will be entertaining travellers until 28 February.

Visitors who roll up to the marquee will be immersed in the story of gin and cucumber, while cucumber cannonballs are fired and a cucumber knife-throwing act performs.

Guests will then be treated to the Hendrick’s Gin circus cocktail, created by the ringmaster.

“It would not be the Hendrick’s Marvellous Miniature Circus if it was just any humdrum brand circus. Our ringmaster interviewed 399 sword swallowers, tested 201 knife throwers personally before forming a troupe of great eccentricity and indivuality,” said WGS Asia-Pacific travel retail director Scott Hamilton in jest.

“Rather than cracking the discount whip, an interactive circus would have far more travellers making a beeline for the marquee to seek a daily dose of curiosity and peculiar refinement.”

An offer of a free miniature 50ml Hendrick’s Gin will also be available to customers who purchase a full sized bottle of Hendrick’s Gin at the miniature circus.

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