Blavod’s Christmas revenues soar in 2013

UK spirits producer Blavod, owner of Blackwoods Gin, has seen its Christmas revenues almost double compared to the same period in 2012.

UK drinks group Blavod announced it is “financially robust” following a 43% rise in Christmas revenue

Net revenues from the company’s owned brands, which also include Blavod Black Vodka and RedLeg Spiced Rum, 43% between 1 October and 31 December 2013, compared to the same period in 2012.

Expecting to break even by the end of the financial year, Blavod announced that its overheads have reduced by 44% following a programme of restructuring and financing costs reduced by 74%.

The company’s recently redesigned Blackwoods Gin and its RedLeg Rum brand have experienced continued growth, with the rum brand being marketed in new territories through a series of pop-ups.

Don Goulding, Executive Chairman of Blavod, commented today: “This has been a very productive few months for the group and we have made strong progress in increasing the market share of our own brands as well as developing a number of new concepts to the point where they can be launched later this year.

He added that the company is also seeking to expose its brands to the developing markets and reduce its “exposure to low margin business”.

Following on from a the launch of Blackwoods Botanical Vodka – a botanical-infused vodka brought in to replace the original Blackwoods Vodka – Blavod is planning a relaunch of Diva Vodka, a premium vodka bottled with Swarovski crystals.

Blavod has also signed an agreement to distribute its products in Spain, signalling the first time RedLeg Rum will be available in the market.

In a statement, the group said: “Looking forward, the group is financially robust and has a good pipeline of products to begin turning into successful, profitable international brands in the coming months.”