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Kiss Mix works on improving UK presence
By Becky PaskinKiss Mix, the ready-to-drink cocktail range, has been ramping up its UK presence with an exclusive sales campaign with Bookers and music event sponsorship.
Kiss Mix is working on increasing its UK presenceThe group has secured over 150 points of new distribution in the south of England, through which it will sell its range of pre-mix cocktails.
In addition to the new campaign with wholesaler Bookers, Kiss Mix has continued to sponsor music events including the Jockey Club Music Nights and European Urban Music Awards, which was its “biggest partnership yet”.
Robert Millar, managing director of Kiss Mix, said: “We’re expecting to see a lot more interest in the product coming into the New Year.
“We’ve upped our online marketing efforts, and really proved that our cocktails speak for themselves when in the hands of the retailer. We are hoping that with our on-going drive into the independent cash & carry, wholesalers and major on premise opportunities we will be able to secure a national distributor to take us forward.”
Kiss Mix’s range includes Margarita and Cosmopolitan flavours.