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Russian Standard unveils its “most ambitious” campaign

Russian Standard Vodka has launched its “most ambitious and complicated” campaign to date – a collaboration with film-maker and performance philosopher Jason Silva.

Russian Standards “most ambitious and complicated” marketing campaign to date has been created in collaboration with performance philosopher Jason Silva

The new campaign continues with the brand’s “Vodka as it Should Be” message and explores the story behind the creation of Russian Standard Vodka.

Shot on location in the UK and St Petersburg, the advertisement looks at the convergence of science and nature necessary for the production of the vodka.

Spanning television and digital media, the campaign includes a three-minute online film, as well as 60-second and 30-second TV and cinema spots.

Silva, a collaborator on all three advertisements, offers insight on what elements create Russian Standard Vodka.

He said: “I’m thrilled to be part of a campaign that highlights the space where nature and technology become indistinguishable from one another.

“Russian Standard’s passion for the craft of making ultra pure, incredible vodka has led it to the glorious convergence of the greatest natural elements and the ultimate scientific achievements.”

The campaign was created by My Agency and produced by Great Guns.

Take a look at the advertisement below.

http://www.youtube.com/watch?v=sTGSu2w_g4s&feature=share&list=UUp9q4iKVnhol4IPHPHOznyQ

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