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Latin rockers Mana team up with Chivas Regal
Mexican rock band Maná has partnered up with Chivas Regal whisky to create a documentary following the band members as they record their next album and plan their next world tour.
Fher, Alex, Sergio and Juan, of Latin rock band Mana, has teamed up with Chivas Regal to film a new documentary
The documentary has been created as part of the Chivas Band of Brothers program, which also gives Chivas fans the chance to win one-of-a-kind prizes, including dinner with Maná and attendance at a private studio performance.
“Chivas understands what success, friendship and generosity mean for the modern gentleman, and no other band better exemplifies that than Maná,” said Laurent Cutier, brand director of Scotch at Pernod Ricard USA.
“Over their 20 years of success and an estimated 35 million records sold, Fher, Alex, Sergio and Juan continue to embody these core values and that is why we’re welcoming them as the newest members of our Chivas Brotherhood community.”
Consumers can join the Chivas Brotherhood at www.chivasbrotherhood.com, where they can also view behind the scenes documentary footage.
Band member Fher said: “We have a lot in common with Chivas and we think our fans will enjoy the exclusive offerings and content that will come from this exciting partnership.”