Grey Goose to run London artisan bakery
19th November, 2013 by Becky Paskin
Grey Goose vodka intends to erect a pop-up artisanal bakery in London next week, serving bread made from the same winter wheat and Grey Goose marmalade.
The Grey Goose Boulangerie in London’s Shaftesbury Avenue will serve a selection of breads made from the same French winter wheat as the vodka
The Grey Goose Boulangerie François will pop up on London’s Shaftesbury Avenue between 28-30 November in an effort to communicate the brand’s French heritage.
On the menu will be Grey Goose Pain, made from the same soft winter wheat from Picardie as the Bacardi-owned vodka, plus a range of Grey Goose Confitures, created from flavoured vodkas within the range such as Grey Goose La Poire, Grey Goose L’Orange and Grey Goose Le Citron.
Adding to the atmosphere will be a selection of curated artefacts and art to transform the space into a traditional French boulangerie.
François Thibault, Grey Goose Maitre de Chai, is the inspiration behind the Grey Goose Boulangerie François.
Grey Goose Boulangerie François will run at 136 Shaftesbury Avenue, London, from 28-30 November between 9am-6pm.