Basketball star Dennis Rodman creates Bad Ass Vodka

20th November, 2013 by Amy Hopkins

Former NBA basketball star Dennis Rodman has created a vodka – called The Original Bad Ass Premium Vodka – which is set to launch in Chicago this week.

Dennis Rodman Bad Ass Vodka

Dennis Rodman The Original Bad Ass Premium Vodka will be unveiled in Chicago later this week

Bottled at 40% abv and distilled six times, the new product will be available to purchase across selected US states following the initial launch in Chicago.

“Hearing that that production run finished up last week was an incredible moment for me,” said Rodman. “We have all been waiting to put this product into the marketplace and we are thrilled with the support we have received from distributors nationwide.”

The Original Bad Ass Premium Vodka is owned by Rodman and AB Partners, LLC, and will be distributed by Wirtz Beverages.

Andreas Johansson, founder and CEO of AB Partners, said: “Dennis is an incredible person to work with – there is a part of him that people see on TV and read about, but there is also so much more to him.The Original Bad Ass Premium Vodka

“When it comes to branding himself, Dennis is nothing short of a genius, and if I told people just how much input Dennis has provided us with in terms of marketing and design, you would be surprised.”

Rodman’s vodka initially operated under the name Bad Boy Vodka, but this changed to Dennis Rodman Bad Ass Premium Vodka before it was launched.

During the development of the brand, AB Partners, LLC enlisted the consultancy services of Premier Brands, yet this contract was terminated in August.

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