Toussaint re-enters UK on-trade
Haitian brand Toussaint Coffee Liqueur is re-launching across the UK on-trade with a new-look bottle and aged Caribbean rum recipe.
Owned by Quintessential Brands and produced by G&J Distillers in the UK, Toussaint Coffee Liqueur has been re-introduced to the UK by distributors Marbelhead Brand Development.
Toussaint, which is made with Arabica coffee beans and three-year-old Caribbean rum, was first developed in Haiti in the 1970s, launching across European on and off-trade markets.
The liqueur is named after famed 18th century Haitian slave leader Toussaint L’Ouverture.
Toussaint founder Anker Horn states: “I am delighted that the brand I created when I was in Haiti is back in the UK market and I really look forward to seeing it grow again.
“I was originally inspired by the wonderful coffee and exciting story behind Haiti’s hero Toussaint L’Ouverture and I am happy that Quintessential Brands is carrying on developing the brand I began.”
Toussaint Coffee Liqueur, which has an abv of 30%, is now available at Selfridges’ UK stores through Marblehead Brand Development.