Exciting new spirit launches at TFWA Cannes

14th October, 2013 by Becky Paskin

The travel retail show of the year flies into Cannes next week, with a mouth-watering lineup of new, exclusive spirit launches in tow.

TFWA-World-Exhibition-Cannes

TFWA World Exhibition Cannes is the travel retail event of the year

The TFWA World Exhibition in Cannes, taking place this year from 20-25 October on France’s Côte d’Azur, follows May’s successful TFWA Asia Pacific Conference and Exhibition in Singapore, where record numbers have cast expectations of an equally strong turnout in Cannes.

Over 6,000 delegates will be visiting around 3,000 products across over 440 stands at the five-day event, with wine and spirit brands accounting for almost a quarter of companies present.

Often providing a prime opportunity for brands to get their feet wet in new markets without the bold step of securing domestic distribution, travel retail is abundant with new, exclusive  launches from Scotch and Cognac to vodka and Tequila, all designed to catch the attention of weary travellers.

“TFWA World Exhibition is the largest and the most influential event in the calendar of this dynamic industry and, in my view, the best just gets better every year,” said Alessandra Visconti, TFWA vice president corporate. “If you want to succeed in duty free and travel retail – either as a supplier or as a retailer – you really ought to be there.”

The exhibition itself presents a prime opportunity for spirits buyers, distributors, retailers and brand owners to make new contacts and cement business relationships, but the sheer size of the show can be somewhat overwhelming.

With TFWA Cannes just days away, we’ve compiled our pick of the new spirit launches not to miss at the show, or in a travel retail outlet near you soon.

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