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News
Public names new Glenmorangie whisky
Fans of Glenmorangie single malt whisky have chosen to name the brand’s new expression Taghta, meaning ‘chosen’ in Gaelic.
Whisky enthusiasts have chosen the title of Glenmorangie’s new expression as part of the Cask Masters initiative headed by director of distilling Bill Lumsden (pictured)
Glenmorangie asked the public to send in suggestions for its latest bottling last month, receiving thousands of replies. The Scotch producer then shortlisted three entries which were translated into Gaelic and put to an online public vote.
Dr Aonghas MacCoinnich, a researcher of the history of the Highlands at the University of Strathclyde, who translated the submitted names and selected the shortlist, said: “The public have now chosen and I am very pleased with the result.
“It really is a good “choice” in all senses of the word. “Taghta” is widely used in Gaelic to mean something that is “excellent”, a “choice” or “chosen” and is used to convey something that is well done.”
Coileanta, Gaelic for ‘mastery’ came second, while Salainn, Gaelic for ‘mystery’, came third. The public had already selected Taghta whisky from three casks in a vote cast earlier this year.
The initiative was part of Glenmorangie’s crowdsourcing Cask Masters whisky creation five-step programme which encourages members of the public to get involved in the whisky-making process.
The scheme launched in March and will run for 18 months, leading up to the release of Taghta in the autumn of 2014.
Step three in the Cask Masters programme has now commenced and involves members of the public uploading pictures and ideas to an online gallery to inspire the packaging of the new single malt.
“This name truly resonates and I don’t think we could have done any better ourselves,” said Dr Bill Lumsden, director of distilling and whisky creation at the Glenmorangie Company.
“Glenmorangie has already taken inspiration from Gaelic for the names of some of its most famous creations and we are delighted that this unique whisky has such an intriguing name.”