Elephant Gin launches to conserve African wildlifeBy Becky Paskin
Elephant Gin, a new independent brand designed to help support African elephant conservation, is launching in the UK this month.
Inspired by Africa but distilled in Hamburg, Germany, Elephant Gin uses 14 botanicals including the African superfruit baobab, African wormwood and Buchu, a plant native to western South Africa.
Bottled at 45% abv, the small-batch, London dry gin is said to “capture the essence of Africa” with a “complex but strikingly smooth” taste with “floral, fruity and spicy flavours”.
Inspired by the spirit of 19th century explorers in Africa, the company – also named Elephant Gin – intends to support the preservation of African wildlife by donating 15% of its profits to African elephant foundations.
Founders Robin Gerlach, Tessa Wienker and Henry Palmer became passionate about conserving African wildlife after travels throughout the country.
“Integrity and passion is at the heart of Elephant Gin’s philosophy: from carefully sourcing ingredients and using the best techniques to create a premium product, to creating a sustainable, ethical business that supports Africa’s unique wildlife,” said Palmer.
“As well as actively supporting some fantastic foundations devoted to the conservation of wildlife in Africa, we hope to raise wider awareness and involve more people directly with conservation in future, such as with exclusive opportunities for Elephant Gin customers to work with our partner foundations and have their own African adventures,” added Wienker.
Elephant Gin launches in the UK this month with an RRP of £29.49 for a 500ml bottle.