Luxury Johnnie Walker store lands in ParisBy Becky Paskin
Diageo Global Travel and Middle East (GTME) has flown its Johnnie Walker Explorers’ Club Collection to Paris with an exclusive concourse store at Charles de Gaulle airport.
Located at Terminal 2E Gate M, the open-design store – launched in collaboration with BuY Paris Duty Free – is dedicated to showcasing the new Johnnie Walker travel retail range, alongside other rare expressions from the John Walker & Sons premium collection.
The luxury store, which opened at the start of June, features a tasting bar, where Johnnie Walker ambassadors provide travellers with tasting notes and production information about the two current releases in the Explorers’ Club Collection – The Spice Road and The Gold Route. It also offers “inspiration and education areas” as well as a retail zone.
The third release in Johnnie Walker’s Explorers’ Club Collection will be the Royal Silk Route, expected to arrive on shelves in the next few weeks.