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Russian Standard invests £7m in UK marketing

Russian Standard is investing £7 million in marketing in the UK this summer, including activations at two of the biggest music festivals.

Russian Standard vodka is investing heavily in its UK presence

The vodka brand has already launched its ‘Vodka as it should be’ television marketing campaign with a series of adverts showcasing the spirit as a super-premium, traditional Russian product.

The campaign will run in a number of high impact slots across key UK channels from May to July.

As part of the overall campaign, Russian Standard is also planning on showcasing the spirit at two of the UK’s biggest music festivals, Lovebox and Wilderness.

Watch the Russian Standard TV advert below.

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