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Jura Turas-Mara released as travel retail exclusive

Jura distillery has released a new travel retail exclusive – Turas-Mara – inspired by the travels of the Diurachs (inhabitants of Jura).

Jura Turas-Mara
Jura Turas-Mara is available in select travel retail outlets throughout 2013

Gaelic for long journey, Turas-Mara is inspired by the Diurachs who were forced to emigrate during the 18th and 19th centuries to countries including the US and Canada in what became known as ‘The Clearances’.

The 42% abv expression aged in casks sourced from America, Spain, France and Portugal, with notes of vanilla, toffee and black cherries.

“For a whisky inspired by those Diurachs who set off around the globe, it’s fitting that this expression will only be available for sale through selected travel retail outlets,” said Francesco Scaglione, Whyte & Mackay Travel Retail director.

“Over the past five years, the brand’s sales within this channel have grown more than any other top single malt, and this year we aim to build on that momentum and continue to work closely with our partners to create innovative brand exclusives.”

Jura Tuas-Mara is available exclusively in select travel retail outlets throughout 2013 with an RRP of £40.

The new expression is released in the brand’s updated packaging, which is applied to the entire range and was announced last week.

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