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Bunnahabhain launches ‘Tales of the Sea’ competition
Islay malt Bunnahabhain has launched a design competition in support of the charity, The Fishermen’s Mission.
The charity cares for the families of fishermen lost or injured while at sea. Around 13,000 men and women are involved in the UK’s fishing industry, one of the toughest and most dangerous peacetime jobs in the country.
They are 115 times more likely to suffer a fata accident at work than any other profession.
The competition, “Tales of the Sea”, launched at the end of last month is designed to nurture emerging design talent.
Entrants are being asked to design a contemporary label for the brand based around its “iconic” helmsman returning to the distillery.
The competition will run in markets outside of the UK including the US. A Tales of the Sea collection will be auctioned later this year with all proceeds going to the charity.
Michelle Lansdowne, senior brand manager at Burn Stewart, said: “Bunnahabhain’s Helmsman and his maritime stories have inspired the brand for generations.
“Tales of the Sea is an opportunity for us to add a contemporary twist to our current label, in addition to fostering fresh design talent and highlighting the important and groundbreaking work of The Fishermen’s Mission.”
To register for the competition, entrants must send an email with their name, date of birth and contact telephone number to: talesofthesea@stripecommunications.com or phone 0131 526 3083 with these details.
Deadline to register for the competition is 24th May 2013.
Deadline for submissions is 24th June 2013.