Pernod Ricard launches its own social network

Pernod Ricard, the second-largest drinks group in the world, has created its own internal social network to allow its 18,800 employees across the globe to communicate with each other.

Pernod Ricard Chatter has been designed to allow the group’s employees to share ideas through instant messaging and data-sharing to help fuel innovation within the group.

It connects every employee in Pernod Ricard’s six brand companies and 75 market companies around the world together for more streamlined communication.

Alexandre Ricard, deputy CEO of Pernod Ricard, said: “Pernod Ricard’s business model is based on the twin pillars of decentralisation, which gives all our subsidiary companies substantial entrepreneurial independence, and conviviality, which means sharing between everyone including the continuous exchange of ideas.

“Pernod Ricard Chatter was the tool we needed to turn these two aspects into an instant, daily reality for 18,900 colleagues.”