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VIDEO: How Johnnie Walker created festive window at Selfridges

Johnnie Walker’s biggest global advertising campaign to date has made it’s way onto London’s Oxford Street via Selfridge’s window.

Johnnie Walker Selfridge's
This Johnnie Walker campaign poster has been recreated in the window of Selfridge’s on Oxford Street

A design team from creative agency LOVE and set production partners Millington Associates busied themselves installing the display in the department store’s window, where it will stay throughout Christmas.

Imitating one of the brand’s poster advertisements for the Where Flavour is King campaign, which was launched in September, the window was filled with a Christmas tree made from Johnnie Walker bottles, and giant fruit baubles.

The video below shows what it takes to put together a striking Christmas window display.

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