Stock Spirits sells Gran Gala brand to Sazerac

22nd October, 2012 by Becky Paskin

Stock Spirits Group has sold its Italian orange liqueur brand Gran Gala to US spirits group Sazerac.

Gran Gala orange liqueur Sazerac Stock Spirits

Stock Spirits has sold its Gran Gala orange liqueur to Sazerac

The deal, which was struck for an undisclosed sum, follows a three-year relationship between the two companies to build the brand’s position in the US market.

Chris Heath, CEO of Stock Spirits, said the company would now go on to focus on its broad range of spirits, which include Lubelska vodka liqueur, a brand that was named The Spirits Business’ Liqueur Brand Champion 2012 for achieving a 33% growth in volume to two million 9-litre cases in 2011.

“We are pleased to have successfully grown Gran Gala’s position in the US, and we are delighted that Sazerac will continue to develop the brand in the US market,” he said.

“There are significant opportunities for the Stock Group to invest the proceeds in growing and developing our extensive brand portfolio, both organically and through acquisitions, in our core markets of Central and Eastern Europe as well as international markets worldwide.”

The acquisition comes soon after New Orleans-based Sazerac completed two purchases of around 40 brands from White Rock Distilleries in the US within the space of 12 months.

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