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Courvoisier alters VSOP blend for cocktail mixability
Beam Global is to launch a new blend of its Courvoisier VSOP Cognac in response to the spirit’s increased use in cocktails.
Beam believes the new blend of Courvoisier VSOP Fine Cognac will flourish better when mixed in cocktails
The new Courvoisier VSOP Fine Cognac will be introduced into key markets, including the UK and Russia, from November 2012, before a global roll-out in 2013.
A blend of Grande and Petite Champagne and Fins Bois grapes that has been aged in oak barrels, the new Cognac will be presented in Courvoisier’s signature bottle shape and carry and RRP of £32.99. It will also clearly display the new name Courvoisier VSOP Fine Cognac.
Master blender Patrice Pinet describes the new blend as having a floral and fruity character with vanilla notes.
Claire Richards, global senior marketing manager for Courvoisier, said: “Cognac is increasingly served with ice or mixed in cocktails across many of our key markets, so as a key marque within our range and one of the world’s best-selling VSOP cognacs, it is important that our VSOP displays its full complexity of flavours when mixed.
“With this enhanced blend we are providing a versatile, super-premium VSOP cognac that can be enjoyed neat, with ice or in sophisticated cocktails, with floral and fruity notes that are in line with Courvoisier’s aromatic house style.”