Beam creates white whiskey Jacob’s GhostBy Becky Paskin
Beam is to release a white whiskey, aged for just one year, named Jacob’s Ghost after the company’s founder Jacob Beam.
Jacob’s Ghost has been made from the same mash bill that goes into Jim Beam bourbon, and is aged for just a year in charred white oak barrels before being filtered to remove colouration and bottled at 40% abv.
As such the whiskey retains a corn, cereal aroma with a smooth, sweet and slightly smoky taste from the ageing process.
Beam has developed the whiskey, which it is strictly not calling a white dog or moonshine, as a mixable spirit for traditional whiskey cocktails, or those usually made with other white spirits like vodka or Tequila.
The whiskey will be available in the US from February 2013 at an RRP of US$21.99 for a 750ml bottle. It is expected to be rolled out across Jim Beam’s core global markets too in the coming months.