Top Ten: New spirit launches in August

3rd September, 2012 by Becky Paskin

La Hechicera rum

La Hechicera in UK launch
The Columbian premium rum brand is gearing up for a UK launch ahead of a global roll-out across Europe and the Americas next year.

Blended from rums aged for between 12 to 21 years in American white oak casks, La Hechicera (40% abv) is making its global debut having been produced by the Riascos family in Barranquilla, Colombia for over 20 years.

The brand takes its inspiration from Colombia’s natural landscape, and the biodiversity of the Caribbean.

“Alchemy is at the heart of La Hechicera’s brand story,” the company said. “it reflects the culture of myth and magic that permeates the everyday world of magical realism, which is why alchemy is a natural fit for this brand. It pays homage to a nation – a celebration of Colombian femininity and strength of topography, geography and botany.”

In London the brand is targeting high-end bars, with a price tag of £38 for a 70cl bottle in the off-trade.

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