Top Ten: New spirit launches in August

3rd September, 2012 by Becky Paskin

Super premium Colombian rum, rye whiskey and tonic bitters lead our global lineup of the top ten new spirit launches in August.

La Hechicera Top Ten spirits August

Super premium rum brand La Hechicera has been insistent on keeping its price tag low

Every month we will delve back through our archives and note the most innovative, trendy and sometimes wacky launches by spirit producers around the world.

As the spirits world edges further and further towards premium and super premium products, we noticed the bulk of launches last month were targeted at the higher end of the drinks market.

But while some new products attached hefty price tags such as US$950 for a bottle of nautical-themed whisky, others were insistent on keeping them low to attract middle market consumers looking to upgrade their choice of spirit brand.

Take a flick through our pick of the top launches of the last month, but if you feel we’ve missed anything out, feel free to let us know at info@thespiritsbusiness.com.

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