Olmeca Altos redesigned to help inspire bartendersBy Becky Paskin
Olmeca hopes to inspire bartenders to use its super-premium Tequila Olmeca Altos by giving its bottle a new design.
The new packaging for Olmeca Altos, the 100% pure agave Tequila, includes an easy-pouring bottle and wooden cap complete with a design specifically created to convey the brand’s quality and provenance.
The Olmeca Altos name is branded on the bottle in several places and with more visibility, to help reduce confusion amongst bartenders and consumers between Olmeca’s different products.
Olivier Fages, international vice-president for Olmeca, said: “Educating bartenders about Tequila has been key to our strategy for Altos as we introduced the brand to key markets over the last couple of years. Bartenders around the world are hungrier than ever right now for innovation, so with this new packaging, we hope to inspire more bartenders to get into Tequila and learn about the product, its origins and the way it is produced.
“We’re proud of the new packaging as it is a true reflection of the Altos brand identity, marrying tradition with modern, vibrant style perfectly.”
The new bottle has been tested in a handful of US cities thus far, but will be rolled out nationwide in September. It will arrive in other markets around the world over the next 12 months.