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Beam exploits Australian love for RTDs
Beam has spotted Australia’s love for the RTD and released an exclusive mix of Jim Beam Devil’s Cut and Cola down under.
Jim Beam Devil’s Cut & Cola will only be available in Australia, where RTDs are big businessAvailable exclusively in Australia, the new RTDs are now available in 330ml bottle of 375ml can four-packs, with an RRP of AUS$22.99.
“We went to hell and back to bring the new Devil’s Cut RTD to Australia,” said Ray Noble, brand director for Bourbon, Beam Australia. “We’re very proud to be the first country in the world to launch this product.
“A clear step up from standard bourbon RTD’s, the Devil’s Cut RTD has a more robust flavour and depth that traps the spirit of Devil’s Cut for a richer experience.”
In addition, Beam is also launching new 5-litre Party Kegs of Jim Beam & Cola and Canadian Club & Dry to the Australian market in time for the start of the summer season.
“The 5L Party Kegs are an exciting new way for people to enjoy their favourite pre-mixed spirit with a bunch of mates, while the innovative pressurised format ensures the mix stays fresh and bubbly for up to 30 days in the fridge,” Noble added.
The kegs are also available now and retail for AUS$54.99.