Baileys Orange Truffle given limited releaseBy Becky Paskin
Diageo is launching a limited edition Baileys Orange Truffle next month ready to take advantage of the Christmas gifting period.
The limited edition expression, a blend of Baileys Original Irish Cream and orange truffle flavour, will only be available from October 2012 to January 2013 in the UK and Australia, as well as select travel retail outlets including London Heathrow, London Gatwick and Sydney airports.
The spirit’s launch marks the start of the brand’s Christmas marketing campaign, and has been created specifically with the festive season in mind.
Pamela Dinh, brand manager for Vodka, Gins & Liqueurs, Diageo Global Travel and Middle East said:”The flavour cues of rich orange chocolate blended with Baileys evoke thoughts of sumptuous and luxurious Christmas occasions and present our consumer with something ‘new’ to serve friends or give as a gift.
“The new flavour presents a fantastic commercial opportunity for travel retail in the coming months. Promotional collateral has been designed with the discerning female shopper in mind, and also works to engage the potentially lucrative female ‘non shopper’ group.”
Diageo will support the launch with ‘theatrical’ displays and sampling as well as ‘premium’ POS.
It will retail for £13.25 for a 70cl bottle.