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Friendly Fires help Bacardi discover new talent

As part of its 150th anniversary celebrations, Bacardi is giving three of the UK’s top musicians £10,000 to spend on mentoring up and coming artists in a campaign called Bacardi Beginnings.

Bacardi Beginnings' Nick Grimshaw and Jessie Ware
Nick Grimshaw and Jessie Ware launch the Bacardi Beginnings campaign

Officially launched at a party at Village Underground in Shoreditch, London this week, which was hosted by radio DJ Nick Grimshaw, Bacardi Beginnings aims to cement the brand’s  connection with emerging music acts across the world.

Award-winning band Friendly Fires, DJ Mylo and Joe Goddard from hit band Hot Chip, have been chosen by Bacardi to mentor three new acts – pop duo AlunaGeorge, singer-songwriter Ronika, and vocalist Jessie Ware respectively.

The acts were given the opportunity to perform at the launch party on 10 July in front of music industry personalities, and special guests.

They will now go on to benefit from Bacardi’s £10,000 bursary through live gigs, collaborations, and remix releases.

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