This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Tullamore celebrates St. Patrick’s Day
Tullamore Dew is launching a campaign to celebrate St. Patrick’s Day.
Building on its ‘Irish True’ marketing programme, which began last September, First Drinks is aiming to raise brand awareness and drive sales during what is a key period for Irish whiskey.
On St. Patrick’s Day, the brand can be sampled at multiples in the off-trade. In the run up to the event, gondola end, Point of Sale (POS) support and in-store radio will encourage consumer awareness. Irish True POS kits are also available wholesale.
Tullamore Dew will also be showcasing its Irish True advertising in an outdoor campaign at supermarkets and other high footfall retail sites across the country.
In the on-trade, the brand has distributed more than 200 kits for the managed retail sector to use in the lead up to St. Patrick’s Day.
As well as supporting a series of live music gigs, pub staff will wear branded Irish True clothing, with outlets offering drinkers the chance to win a glass of the whiskey.
Mark Collins, marketing controller for Tullamore Dew at First Drinks, comments: “St. Patrick’s Day is a massive opportunity for us to raise awareness of Tullamore Dew with Irish whiskey drinkers. The brand is relatively new to the UK market and since introducing it to the portfolio six months ago, we have significantly invested to build its position as one of the best loved Irish whiskey brands.”