Snow Queen’s new look turns heads

Kazakhstani premium vodka, Snow Queen, has introduced a new design for its 70cl bottle.

Slimmer and taller than its predecessor, the new bottle also boasts a cork with a foil sleeve, replacing the previous plastic screw top.

The main image of the Snow Queen herself has also been reworked for greater on-shelf impact.

The new design aims to increase consumer awareness of the brand, in both the on- and the off-trade.

Gulnida Toichieva of the parent company, Calibre Brands, and also founder and chief executive of Snow Queen, commented: “Snow Queen was first launched in 2005 to great critical acclaim, since when the only changes we have made to the bottle have been the addition of the numerous medals and awards we have been fortunate to win. This new design is sleeker and will have greater impact at point-of-sale, both for the on and the off-trade.”

Snow Queen, which is distilled five times, and is made with organic wheat and local spring water, is available in top bars and restaurants inLondon, including The Dorchester, Mandarin Oriental Hyde Park, The Savoy, One Aldwych, The Connaught, Boujis, Nobu Berkeley and Coworth Park. Similarly it is available globally in duty free outlets.