Artful partnership for Pernod Ricard

Pernod Ricard has announced that it is the corporate patron of London’s Saatchi Gallery.

The partnership enables Pernod Ricard to use the Chelsea based gallery as a space for the company’s activities and to show case its brands.

The partnership highlights the groups’ ongoing commitment to supporting the arts.

As part of the collaboration, ABSOLUT will support the “New Sensations Prize” which supports graduating artists in the UK. Other partners for the prize include Channel 4 who will produce short films of each of the finalists.

In addition, Pernod Ricard will have the pouring rights in the Gallery bar, café and restaurant, serving ABSOLUT, Beefeater, Havanna Club and Martell. The company will also have the opportunity to sponsor all exhibition openings and events.

Denis O’Flynn, managing directof of Pernod Ricard UK, commented: “We are delighted with our new association with the Saatchi Gallery.

“The sponsorship reflects the premium nature of Pernod Ricard UK’s wine and spirits portfolio and ABSOLUT vodka’s creative energy. It is aligned with the Group’s Corporate Social Responsibility strategy in supporting the arts and gives our corporate name and our brands exposure across a high profile stakeholder base.”

Nigel Hurst, chief executive of the Saatchi Gallery, added: “We are thrilled to have Pernod Ricard UK on board as Corporate Patrons. Its premium portfolio and offerings will be a great asset to the Gallery. Pernod Ricard UK is clearly embracing new art, and their support will help us showcase emerging talent and bring it to a wider audience.”

The international conglomerate also has strong links with the Georges Pompidou Centre and the Quais Branly museum in Paris.