A Brand New Day for Dutch Stoli
Stolichnaya will be distributed in the Netherlands by A Brand New Day Drinks Company as of the 1 February 2012.
The agreement between SPI Group and A Brand New Day will cover the whole of the Stolichnaya portfolio, which encompasses Stolichnaya Premium, Stolichnaya Flavoured Vodka, Stolichnaya Gold and the ultra-premium elit by Stolichnaya.
The previous distributor for the brand in the Netherlands was Marques International.
CEO of SPI Group, Val Mendeleev, commented: “Stolichnaya Premium vodka is the number one brand owned by SPI Group and we are thrilled to be working with A Brand New Day, one of the leading marketing and sales organisations in the Dutch drinks industry. SPI Group will be working across all sales and marketing activity with the distributor to develop Stolichnaya’s position in the Dutch market alongside their existing portfolio of established brands.”
Ruud Goesten, owner of A Brand New Day, added: “We are excited and honoured that SPI has chosen to work with us. With the addition of the Stolichnaya brand, A Brand New Day now offers a complete drinks portfolio for both the on-trade as well as for all retail outlets. Working together with SPI Group we are keen to capitalise on the fast-growing vodka market in the Netherlands and build the profile of this high-quality vodka.”