Sainsbury’s announces buoyant gin figures

 Sainsbury’s gin sales up 61% from last year among city dwellers aged between 18 and 24.

One of the UK’s leading retailers, J S Sainsbury’s, conducted a survey which showed that the company’s gin sales were up 61% from last year among city dwellers aged between 18 and 24.

The report, which involved some 2,000 people also demonstrated that one third of shoppers planned to buy a bottle of gin during the festive season.

Sainsbury’s reported an increase in gin sales of more than 100% in the first two weeks of December.

Andy Phelps, head of Beers, Wines and Spirits for Sainsburys, commented: “We’ve been aware of gin’s growing popularity for some time now and we’ve noticed a trend towards changing tastes in gin and London Dry Gins with more pronounced citrus notes are performing well. At Sainsbury’s we’ve come up with some really distinct flavoured gins to quench our customers thirst this Christmas.

“Our Taste the Difference Blackfriars Gin is the only supermarket brand to win a trophy in the Gin Category at the International Spirits Challenge 2011. In fact, all three trophy winners (Tanqueray Gin and Hendricks Gin) are stocked at Sainsbury’s, as well as Sloane’s Gin which is sold exclusively at Sainsbury’s, showing our commitment to bringing the very best quality gins to our customers.”