Talisker on board with toughest rowers

Talisker whisky is now the title sponsor of the biennial Woodvale Atlantic Challenge, which starts this year in December. The competition will be known as The Talisker Whisky Challenge for the 2011 and 2013 races.

Ben Booth, Western Europe brand manager for Talisker said: “For many of its adorers, Talisker, made by the sea in the Isle of Skye, represents passion, confidence, challenge and achievement – uncompromising emotions that will characterise the daring participants in this fierce and demanding endeavour.

“The smell and taste of Talisker instantly connect you with the rugged environment where it is made– like a warm welcome from a wild sea. So we are proud to be involved and wish all the competitors the best of luck.”

Dubbed the toughest rowing race in the world, The Talisker Whisky Challenge will see participants cross the Atlantic, starting from San Sebastian de la Gomera in the Canary Islands on 4 December, and ending up (if all goes to plan) in Port St Charles in Barbados some time in mid January.

The route, based on Colombus’ famous trek, will have teams rowing for 2,549 nautical miles, not factoring in delays and detours due to bad weather.

Woodvale Challenge organiser Gemma Campbell said: “We are thrilled to be able to announce Talisker Whisky as title sponsor for the race.  The philosophy and the values that Talisker embody are a great symbol for the race and we are proud to have their involvement.  All the company staff and race entrants are excited to be part of this big adventure with Talisker at the helm!”