Havana Club goes all Cuban for Christmas

1st November, 2011 by Marinel FitzSimons

Havana Club is bringing its Cuban heritage to life with the launch of a limited edition pack for their three year old rum for the festive season.

The limited edition pack follows the Mint Revolution activity that took place across theUKin august, which aimed to raise awareness about the importance of using fresh ingredients, namely mint and Havana Club three year old when making a “Genuine Cuban Mojito”.

The brightly coloured tin which will be available in a number of retailers from the end of October, reinforces its message about its Cuban origins through the story of the Bodeguita del Medio, the alleged home of Mojitos, printed on the tin. Also on the tin is the recipe for the Genuine Cuban Mojito.

Patrick Venning, head of marketing for Pernod  Ricard, said: “The limited edition presentation tin and advertising campaign educates consumers about the Genuine Cuban Mojito, highlighting the benefits of using genuine premium ingredients, such as Havana Club, when making an authentic Cuban Mojito cocktail at home, or when ordering it in a bar. This limited edition pack further reinforces the brand’s genuine Cuban heritage and serves as a compelling gift in the run up to the festive season – a key selling period for retailers.”

Leave a Reply

Subscribe to our newsletter