What’s on this weekend

From online whisky tastings to a host of home-delivered food and drink kits, our latest what’s on guide packs the best industry events taking place this weekend

A drink with… Mike Carthy, Spirit of Harrogate

The co‐founder of Yorkshire’s Spirit of Harrogate talks about celebrating Slingsby Gin’s fifth anniversary, and the company’s ambition to make the brand a global player

Mitchells & Butlers cuts 1,300 jobs

All Bar One operator Mitchells & Butlers has axed 1,300 jobs to cut costs after its 2020 revenue plummeted by a third

Kavalan combines art and whisky in new line

Taiwanese distiller Kavalan has launched a limited edition series of whiskies in collaboration with artist Paul Chiang

Bruno Mars redesigns Selvarey Rum

American singer Bruno Mars has relaunched his Selvarey Rum brand with an updated design and unveiled a new global campaign

SB meets… Leonard Russell, Ian Macleod Distillers

The managing director of family‐owned spirits firm Ian Macleod Distillers tells us what’s in store for the Rosebank revival

What’s on this weekend

From exciting new bar openings to festive takeovers, our roundup of top industry events has everything required to keep you entertained this weekend

How Sly Augustin turned adversity into success

After West End clubs ostracised him and his friends, Sly Augustin took matters into his own hands and now runs his own bar, the welcoming Trailer Happiness in London’s Notting Hill

How relevant is vodka innovation in a pandemic world?

The troubled vodka category has been doing its best to attract consumers with innovative offerings. But with a global recession on the horizon, will drinkers take the safe route and stick to old favourites?

McConaughey encourages bartenders to have ‘fortitude’

Actor and Wild Turkey creative director Matthew McConaughey is encouraging bartenders to have the “patience and the fortitude” to keep going during the pandemic, reminding everyone that at some point “it’s going to end”

How new labelling rules could impact the spirits sector

As lawmakers decide the type of nutritional information that should be printed on spirits labels, The Spirits Business asks how the move will affect the industry

ELLC founder on making top-quality liquid affordable

While other spirits brands leverage their craft credentials so they can charge more money for their products, East London Liquor Company has deliberately gone the other way, making sure its drinks combine quality with affordability

What’s on this weekend

From the latest podcast series and online tastings to a host of cocktail delivery services, our roundup has everything you need to remain busy this weekend

Spirits Business TV

Bacardi-owned Dewar’s has highlighted its ties to the sporting world through the Scotch whisky brand’s new Stay Curious campaign

Brown-Forman has launched a new global campaign for Jack Daniel’s Tennessee whiskey, called Make it Count

SB Social Media

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