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Suntory unveils incredible miniature ice sculptures

Japanese whisky brand Suntory has launched a new advertising campaign featuring a number of intricate miniature ice sculptures such as an astronaut and the Statue of Liberty

Wednesday, April 23rd, 2014 No Comments »


Higher alcohol prices linked with violence drop

An increase in alcohol prices and decline in binge drinking resulted in a dramatic drop in serious violence in England and Wales last year, a new study has claimed

Wednesday, April 23rd, 2014 No Comments »


Alcohol industry’s ad complaint thrown out

Complaints raised by the alcohol industry against a television advertisement linking alcohol with increased cancer risk have been dismissed

Wednesday, April 23rd, 2014 No Comments »


Texas to host 2nd annual distillers conference

The second annual American Craft Distillers Convention and Vendor Trade Show will be hosted in Austin, Texas, US, from 14-16 February 2015

Wednesday, April 23rd, 2014 No Comments »


Wild Turkey to sponsor Tough Mudder

Wild Turkey Bourbon is sponsoring worldwide obstacle course challenge Tough Mudder, alongside its first outdoor marketing campaign for the brand in the UK

Wednesday, April 23rd, 2014 No Comments »


Knob Creek Bourbon launches first TV ad

Beam Inc has launched the first television commercial for its small batch Knob Creek Bourbon brand in the US

Wednesday, April 23rd, 2014 No Comments »


Suntory’s takeover of Beam gets final approval

Beam Inc’s US$16 billion takeover by Suntory Holdings is nearing completion after being granted approval by the European Commission

Tuesday, April 22nd, 2014 No Comments »


Stoli launches global bartender programme

Stolichnaya vodka is targeting bartenders with its first marketing campaign in the US since taking control of its own distribution

Tuesday, April 22nd, 2014 No Comments »


Powdered alcohol approval issued in error

The TTB’s approval of a new powdered alcohol product that can turn water into vodka has been issued “in error”

Tuesday, April 22nd, 2014 No Comments »


Sauza tells ladies to Make It with a Cowboy

Sauza Tequila has launched the third instalment of its Make It marketing campaign, this time featuring an attentive cowboy and a horse

Tuesday, April 22nd, 2014 No Comments »