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Craft labels ‘mean nothing’ to consumers

Consumers are not interested in “craft”, “artisan” or “handmade” products and the use of such words does not sell gin, a leading bar consultant has argued

Friday, May 1st, 2015 No Comments »


Bacardi unveils cinnamon spiced rum ‘spirit drink’

Bacardi is targeting the shot market with the launch of a new cinnamon-flavoured spiced rum “spirit drink” – Bacardi Carta Fuego

Friday, May 1st, 2015 No Comments »


Reyka to launch ‘world’s first’ 24hr cocktail comp

Icelandic vodka brand Reyka is to launch the “world’s first” 24-hour cocktail competition in the UK, where one new cocktail will be presented every 15 minutes

Friday, May 1st, 2015 No Comments »


‘First’ juniper distilled spirit to launch

Loca Lab, producer of the “world’s first” juniper distilled spirit, has signed its first distribution deal and is readying to launch in the UK

Friday, May 1st, 2015 No Comments »


Buffalo Trace plans single estate Bourbon brand

Buffalo Trace has revealed its intention to launch a “stand alone” brand of single estate Bourbon after acquiring an additional 49 acres of land next to its Kentucky distillery

Friday, May 1st, 2015 No Comments »


Campaign aims to define the taste of Europe

A new campaign has launched to find out how British taste preferences for food and drink differ to those throughout Europe, called Map Your Taste

Friday, May 1st, 2015 No Comments »


Glenturret releases ‘rare’ single cask Scotch

Glenturret Distillery, thought to be Scotland’s oldest working distillery, has released a “rare” single cask 28-year-old Scotch, described as its best whisky yet

Friday, May 1st, 2015 No Comments »


Caorunn Gin expands foraging project

Scottish gin brand Caorunn is expanding its urban foraging project across seven UK cities this summer

Friday, May 1st, 2015 No Comments »


Diageo reveals World Class UK finalists

The final five UK bartenders through to the regional final of Diageo Reserve World Class 2015 have been announced this week

Friday, May 1st, 2015 No Comments »


Divided views over US culture of ‘buy backs’

Is the US culture of ‘buy backs’ – rewarding imbibers with a free drink after they’ve purchased three or more – an irresponsible initiative? Two bartenders argue their case

Friday, May 1st, 2015 No Comments »